The Relationship Between Entrepreneurship And Innovation Commerce Essay

The Relationship Between Entrepreneurship And Innovation Commerce Essay What is the relationship between entrepreneurship and innovation? Depending on which model you are looking at entrepreneurship has a differing relationship with innovation. There are definitions out there that make an entrepreneurial behaviour almost identical to that of innovation. Is there more to innovation than being entrepreneurial? Can entrepreneurship be defined by innovation? These are some questions I intend to answer throughout the essay and I will examine and determine how the two are related, however large or small the relationship is. Up to 1 in 3 business start-ups fail within the first three years and with the amount of start ups, 3 per minute in 2001, there is a lot of prospective, hopeful entrepreneurs aiming to succeed in business but fail. What is the difference in characteristics between those that succeed and fail, is there a clear differentiation and can the amount of innovation used by the entrepreneur effect the success of the business? I aim to come to a conc lusion and answer all of these questions throughout and critically analyse differing theories. Both of the terms are often used interchangeably with little understanding of the differentiation between the two (David Johnson, 2001). My interpretation of innovation is that it has a lot to do with the invention of a product or a process and is a change in the norm, which then becomes the norm. A good example which would show innovation would be the movement from the floppy disk to the CD ROM, this is a clear move with a totally different design and then became the norm, till further innovation happened and the USB flash drive has become the most common for file storing and transfer. The question of defining entrepreneurship and linking it to innovation is harder than it sounds. There are many studies of entrepreneurship however there is no specific definition as it cannot be summed up into one single statement. There are various models showing a differing correlation between innovation and entrepreneurship. I see the link between the two as one in which, if worked together in har mony there can be a prefect outcome in terms of the success of an entrepreneur. Not everyone who starts up a business is an entrepreneur; it is the one who makes the best outcome of any opportunity given throughout the life of a business that will be a successful entrepreneur. There are different characteristics and different circumstances surrounding each successful entrepreneurs story but each made it down their route to become successful. A good idea is nothing more than a tool in the hands of an entrepreneur.'(Jeffry Timmons 1977) This idea shows that innovation, or the idea is just one single aspect of the processes of the entrepreneur in the making of, and continuing the success of a business. Therefore this means there is a relationship visible but it cannot be said it is one that says that entrepreneurship is more than just an idea, or innovation but it is using that idea. Innovations are the composite of two worlds, namely, the technical, and the business; so when only a change in technology is involved, this is just an invention; but as soon as the business world is involved, it becomes an Innovation. (Schumpeter 1934). An entrepreneur is an individual who establishes and manages a business for the principle purposes of profit and growth. The entrepreneur is characterised principally by innovative behaviour and will employ strategic management practices in the business this explanation is very relevant to what I am trying to explain and the link with business shows how entrepreneurs in business can be innovative. (Carland et al, 1984). These are how innovation and entrepreneurship can be defined in 2 different models. They can both be linked into each other visibly due to the idea of business in innovation and the innovative behaviour. However they can also be criticised due to saying entrepreneurs are only in pursuit of profit but this would depend on the personality of the individual. The founder of Oxfam, Joe Mitty, was solely interested in making money for charity and was a volunteer. Schumpeters view of creative destruction (1934) refers to the entrepreneur introducing a new idea that takes over a market and links entrepreneurs to economic growth and development. This could be an idea of shifting production processes, reducing the size of the workforce to increase productivity or indeed the introduction of a new product. The reason the introduction of the new idea has such an effect is, because of the unpredictability of the introduction, meaning there is no chance to prepare and lessen the impact of the new idea. Therefore Schumpeters theory was very much in line and the link innovation has with the entrepreneur is clear and represented by the fact that this creative destruction often leads to the overhaul of a market and takes over the old idea. For example the DVD, taking over VHS, and now they do not sell VHS in HMV and most other leading electronic multi media stores. The view of Kirzner (1973) is that entrepreneurs are individuals that recognise opportunity and find gaps in the market and test the viability of new business by trial and error and feedback from the market. Therefore these two views are contrasting with Kirzners view of entrepreneurship related more markets and gaps within them, and the responsiveness of an individual to react and make the most of this opportunity, rather than seeing the opportunity for a new product or idea, rather than simply moulding or adapting what is there already to gain market share. After this an entrepreneur differentiates from just an opportunist introduction and realisation of the idea by carrying on the idea and turning it into a viable business. These two ideas give a different level of linkage with innovation, rather than the destruction of Schumpeters model which creates the market for the product, Kirzner believes it is about adapting the idea to fit into the market, so the innovation may be seen as more lapse and less extreme in Kirzners case. OECD (1998) states that: (they) accelerate the generation, dissemination and application of innovative ideas this sums up one particular idea of the relationship between the two; it implies that entrepreneurship is innovative however, innovation is not always entrepreneurial. Innovation may only be one aspect in the beginning, or perhaps innovation should happen throughout and be continued through the life of the business to attempt to keep ahead of competition. Innovation is not always a radical destruction of a current process or product and it can just be a small alteration to current product or process. E.G. Sir Stelios Haji-Ioannou, an entrepreneur and the founder of easy jet, took an idea and used his business mind and talents to create and exploit the market, however did not invent any new innovative product, or production process but he spotted an opportunity for a budget airline which opened air travel up to the masses, whom perhaps could not afford what was there before it. Schere (1982) sums up an entrepreneur by giving their characteristics, it states they have a tolerance for stress and uncertainty, a real life example here can be the entrepreneur I interviewed, John Russell, who had to support a family at the same time as remortgaging his house and set up a business. To get through the stress of this whilst setting up and pursuing a successful business would take a lot of tolerance and self belief. The tolerance of uncertainty could be linked to innovation, if it is a new process or product and it has not been tried and tested in a market as is discussed by Kirzner (1973), the entrepreneur is taking a big risk even if the gap in the market it there in theory, there is no certainty due to the irrational behaviour of consumers. Schere gives a characteristic of entrepreneurs that they are open minded and can react quickly to change. The nature of innovation is that however prepared or quickly entrepreneurs can react they are often powerless to prevent a total overhaul of a market, due to the action of another entrepreneur (Schumpeter 1934). Timmons et al (1985) gives one of the largest sets of traits in the field. The trait of having the drive to achieve and grow is one of them. The drive to grow is one trait of interest and can be linked in to what has already been discussed, due to the distinction between innovation and entrepreneurship, with innovation being the starting point of a process and the entrepreneurial side leading to the growth of the business, however innovation would be needed throughout the life of the business to lead to a growth in the idea, an example is Simon Cowell who from X factor went on to expand using entrepreneurial prowess to take it into other countries and then went on and created Britains got talent, which introduced a new idea and process to the TV industry. Simon Cowell, just one example can already counter the idea of Timmons et al, of they have Low need for status and power, as it is visible that this interests him. Theories giving traits of entrepreneurs, however, is a generalisation of all entrepreneurs and can be easily criticised as there are so many different types and individual entrepreneurs that cannot be segmented and categorised. The studies give traits of entrepreneurs and do not take into account the background. For example, one entrepreneur may be a university graduate, whilst another could be a middle aged worker who has found a way doing what their business is doing more efficiently. Therefore it is likely that the traits they portray are not all identical to each other. If all the traits an entrepreneur is said to portray in journals and articles are true then entrepreneurs would be close to perfectly efficient and functioning human beings. People can also be innovative but cannot make the step up to become entrepreneurial, the BBC television programme (2. The Age of Plenty, The Foods that make Billions 2010) it shows us the story of how business has turned grain into one of the biggest success stories of the modern food industry. In the beginning it was one of the Kellogg brothers who invented the product; however it was the other one of the brothers that took it forward as a business. The person who created the idea is the brother of the entrepreneur and he could be seen as innovative. His brother was the one who took the idea further, by increasing the product range and adding sugar to it where his brother chose not to. Therefore a differentiation is shown here between the two thought processes of simply just an inventor and then an entrepreneurial mind that has increased the size of the company, and its profits, significantly. Apple, in recent times, is a great example to use when referring to both entrepreneurial expertise and new innovative products. Before the IPod was launched on October 23rd 2001, there were there means of personal media players which people were satisfied with. However the idea of 1000 songs in your pocket came by surprise and nobody could have predicted it. People used portable CD players and walkmans without realising the potential and they were later deemed clunky and useless. However, The IPod has become a household name, and despite not being the first mp3 player they revolutionised the MP3 and now people call them IPods rather than mp3 players. Here the iPod can be seen to be in line with Schumpeters idea of creative destruction (1934) because it is an example of how a new introduction (of the iPod) effectively destroyed the ideas that came before it, e.g. people dont use walkman anymore, due to the intro of the iPod. The reason Apple is a near perfect example of a complementar y relationship between both innovation and entrepreneurship is because of their actions after the initial introduction, and the way in which they continued to use innovative strategies and keep up the level of innovation and did not settle on the idea. Further developments on the IPod were brought to the market, for example the mini, shuffle, nano and the touch were all further innovations, and then they continued to create other products under the Apple brand. They made the new Mac books, the air and the pro, Apple Macs which further competed with other computer companies than they did in the past. Then more recently they have made the I Phone, which has 4 different models, and potentially more, iPad and in the future they are also looking into moving into a new (for them) form of media, TV. These innovative ideas, along with the fact that they are becoming a market leader in electronics and making huge profits year on year, whilst banging nails into past leader of the portable med ia industry (with the walkman) Sonys coffin (Naughton, 2010). They demonstrate perfectly why innovation has such a relationship with entrepreneurship. The reality of it is, however, one day there will be innovation, not by apple, and perhaps not by any of the current firms in the electronics market, that will kill off apple and lead to a new market leader. Due to the nature of innovation, however much Apple prepare they will not be able to prevent this happening. Druckers source of opportunity (1985) is a model in which the opportunities for an entrepreneur come about both internally and externally. Internally through inadequacy, changes in market or coming about through chance; or externally through perception and mood, demographic changes and new knowledge, from individuals or chance revelations. Small firms are more innovative than their large firm counterparts, being less bound by convention and more flexible (Carter Jones-Evans 2006) This suggests that in large firms which have set policy and running to it, would be more ridged, and therefore less reactive to a change in the market and could be pushed out of the market due to new innovative firms taking over. Therefore for a business to succeed in the long term they may need innovative ideas to survive and prevent being overtaken by the more innovative smaller firms. To sum up the relationship between innovation and entrepreneurship is not a simple thing to do with a single sentence answer. What I can conclude is that there is a differing relationship between the two in different fields of study. A common idea of the relationship is that it is a dependant one, in which both are needed in an economy to stimulate economic growth. The idea that innovation is a part of the entrepreneurial process is one that I agree with, there can be innovation without an entrepreneur involved; however there cannot be a successful entrepreneurial venture without the input of innovation. This is because innovation is what will be the distinction between ideas, without innovation there may be change or progression and this could lead to a stagnant economy. The examples I have given of entrepreneurs are ones that I believe show a differing amount of innovation, but similar amounts of success, Stelios had merely a change in the pricing and strategy of airline firms whic h when compared to the example of apple is only a small change, however, innovation is still shown and is still important. Overall in most cases it is not just an individual entrepreneur people may be inspired by an individual innovative idea and create entrepreneurial flow of a business over time as a team which can lead to great success with the right mix of both innovation and entrepreneurial processes.

Air Pollution, Smog, Acid Rain, the Greenhouse Effect, and Ozone Deplet

Air pollution is a well-known problem throughout the world. Humans know that we are the major cause for air pollution and although we know this fact, we continue to pollute. We poison our air every day by throwing out enormous piles of garbage, burning tons of fossil fuels, and driving millions of miles each year, but do we truly know how much this affects our society and our Earth? Smog, acid rain, the greenhouse effect, and ozone depletion are some of the effects that have resulted from air pollution. Health effects caused by filthy air are also a serious problem that has resulted from pollution. Smog is a term that was created from smoke and fog. It is found most typically in urban and suburban areas rather than rural areas because air pollution occurs most often where there are large numbers of people. Exhaust fumes from vehicles are emitted into the air, and a chemical reaction takes place when these fumes react with sunlight, resulting in smog. Another type of smog is created from dirt particles in smoke from the chimneys of factories and houses (Stille 22). These dirt particles cling to drops of water in the air, which can make eyes water, noses itch, and throats scratchy and sore. People within these cities that deal with this murky haze are much more likely to experience discomfort and develop lung problems due to breathing in too much polluted air (Asimov 15). Acid rain, another effect of air pollution, is formed when sulfur-rich fuels such as coal and oil are burned and combined with water. This rain is harmful to our environment because sulfur creates an acid that kills fish, trees, plants, and crops. It also damages paint on cars and wears away the stone used in buildings and statues (Stille 31). Acid ra... ...s affecting the environment, self-interest should drive concern about the pollutants because it can severely affect one's health. Pollution has contributed to several diseases, especially many forms of cancer. With effort and motivation to reduce these effects from air pollution, we can begin to cleanup our air and make our Earth a better place for not only our future, but also our children's and grandchildren's future. Works Cited Asimov, Isaac. Why Is The Air Dirty? Milwaukee: Garth Stevens, Inc., 1992. Dolan, Edward F. Our Poisoned Sky. New York: Cobblehill Books, 1991 Oppenheimer, Michael, and Robert H. Boyle. Dead Heat: The Race Against the Greenhouse Effect. New York: Basic Books, Inc., 1990. Stille, Darlene R. Air Pollution. Chicago: Childrens Press, Inc., 1990. Tate, Nicholas. The Sick Building Syndrome. Far Hills: New Horizon Press, 199

Boys Will be Boys in Tom Sawyer :: Tom Sawyer Essays

Boys Will be Boys in â€Å"The Adventures of Tom Sawyer† Mark Twain uses â€Å"The Adventures of Tom Sawyer† to reveal his own childhood; thus, many specifics in the book, such as the characters and the setting are very dear to his heart. It is the story about life in a boy’s world, and it discloses the feelings of Mark Twain concerning his boyhood, his town, and the people there. The time period is about two decades before the Civil War, and the setting is in St. Petersburg, Missouri, a small village on the Mississippi River. The main character in the book is Tom Sawyer, of course. Throughout the book, the author compares himself to Tom and his adventures. Tom is all boy, meaning that he is about as rambunctious and mischievous as a little boy can be. He despises anything that places restrictions on his boyhood freedom including school, church, and chores. Not only does he despise these restrictions, but he also will do anything to get out of them. For example, he skips school, and he cons friends into doing his chores for him. While he detests the restraints of life, he loves the liberating parts of life. He longs to take advantage of nature and all it has to offer. A quote from the book that exemplifies Tom Sawyer’s attitude toward life is when the author reveals his philosophy, â€Å"that work consists of whatever a body is obliged to do, and that play consists of whatever a body is not obliged to do.† The other characters in the story revolve around Tom’s character. Tom lives with his Aunt Polly because of the death of his mother. She tries to keep Tom in line, but she struggles because she has such a soft spot in her heart for Tom. When she does discipline Tom, she feels terrible, and in a way, she punishes herself. Sidney is Tom’s half brother who seems to always be making Tom look bad. While Tom is the so-called bad boy who is always getting into trouble, Sidney is the good boy who always does what he is told. However, Tom is presented in a compassionate way, but Sidney is portrayed as a tattler and a deceiver. He is shown to be deceitful when he allows Tom to take the blame and punishment for the broken sugar bowl even though he is the one who broke it.

Closed Memo

JS6557 Professor Pratt  §16, Thursdays, 10:00 a. m. X Mailbox # 406 Final Draft Closed Memo September 5, 2012 Word Count: 2,975 On my honor, I submit this work in good faith and pledge that I have neither given nor received improper aid in its completion. /s/ JS6557 JS6557 Memorandum To: Managing Partner Salvo From: JS6557 Date: September 24, 2012 Re: McAnzen Case QUESTION PRESENTED DUIUnder Mississippi law, can McAnzen establish a defense of necessity for his DUI charge, when after realizing the severity of Hurricane Katrina and fleeing his home, he was arrested while driving under the influence even though that action was only done to prevent a significant evil and was his only adequate option to avoid the impending dangers of the storm? ESCAPE Under Mississippi common law, can McAnzen establish a necessity of defense to escape when he used no force or violence to flee custody, to avoid the mmediate threat of serious bodily harm, after he was pulled over and arrested during the o nset of the impending danger of Hurricane Katrina although he did not report himself immediately to proper authorities? BRIEF ANSWER DUI Probably yes. McAnzen will probably be able to survive a DUI charge because under Mississippi Law a defendant must meet three elements to establish a defense of necessity to DUI.He will likely meet all three elements because he drove under the influence only to prevent a significant evil, the harm he caused was disproportionate to the harm avoided, and driving was his last adequate option in hopes to avoid the impending dangers of Hurricane Katrina. ESCAPE Probably yes. McAnzen will probably be able to evade an escape charge because under Mississippi Law a prisoner must meet four elements to establish a defense of necessity to escape.Although he failed to meet all four of the elements undoubtedly, he will likely be able to establish his defense because he clearly met three of the four elements because the hurricane winds were an immediate threat of serious bodily harm, he did not have time to make a complaint to authorities, and he used no force or violence to make his escape to flee the impending dangers. STATEMENT OF FACTS After an argument with his wife, McAnzen wife left the home to recollect her thoughts while relaxed with a six-pack of beer while tuning into the local news station.The news graphically described the Hurricane that was predicted to hit but he didn’t give any warranty to it. Over the two-hour period, he consumed four of the six beers. A neighbor interrupted his television viewing to enlighten him of the actual severity of the storm and advise that McAnzen and his wife leave with him immediately. He declined the offered ride but began to worry about his wife’s absence. Although the weather began to worsen, he felt morally obligated to wait for his wife but could not find her. After waiting as long as he could he acknowledged that e had been drinking earlier in the night but if he did not leave he would have been endangered by the violent hurricane. He most likely wouldn’t survive the wrath of Hurricane Katrina. While driving he was being extremely careful but decided to put a CD in to assure he would stay awake and in doing so he crossed the centerline. He was then pulled over, in the middle of a detrimental hurricane, and eventually arrested for driving under the influence. After being pulled over for a traffic stop during the onset of Hurricane Katrina, McAnzen fled the scene as an â€Å"intention to avoid impending danger.After initially being pulled over and failing a field sobriety test, a huge gust of wind knocked over the arresting officer giving McAnzen time to escape the scene. He left the scene because he panicked after seeing the strong wind blow over the officer, which created a fear for his life. He fled to his sister’s home in Florida and when returning to Mississippi, he went immediately to his home, which indecently was completely destroyed by the destruction of the hurricane. He was then arrested. DISCUSSIONBoth of McAnzen’s decisions, driving under the influence and escaping from custody, are criminal actions but they were necessarily committed to ensure his personal safety during the onset of Hurricane Katrina. His actions are to be excused by the defense of necessity, which is when a person’s choices can be excused or justified even though they break a law because they were necessary. â€Å"Where a person reasonably believes that he is in danger of physical harm he may be excused for some conduct which ordinarily would be criminal. Knight v. State, 601 So. 2d 403 (Miss. 1992). Mississippi Courts generally find that for a defendant to establish a defense of necessity for a crime committed, he must prove that three elements were present: reasonable belief of fear, fear of physical harm, and no sufficient alternative. Id. In this situation he is charged with two separate crimes and both crimes are anal yzed differently according to specific elements that pertain to each of them.This is an affirmative defense because he has the burden of proof meaning he must prove that he met the elements of the defense to claim it. The following cases using the defense of necessity will help prove that McAnzen does establish his defense. The court in Stodghill v. State, 892 So. 2d 236 (Miss. 2005) found that the plaintiff George Stodghill’s attempt to use the defense of necessity in regards to his arrest for driving under the influence was not valid because he did completely satisfy all the elements of that defense.After a night of drinking at a remote cabin with family, his girlfriend became violently ill and exhibited symptoms of a seizure so he decided she needed immediate medical attention but felt like 911 would not come fast enough. Id. During the drive he committed two different offenses: speeding and crossing the centerline and subsequently he was pulled over and arrested. Id. He d id not fully comply with all of the elements because although he was trying to prevent a significant evil, there were alternative means for the transportation of his girlfriend that he chose not to rely on.Id. Willie Joe Knight, a black man, was driving along a road in a predominately white community in 1989 when after noticing a group of white children playing on the road side, he felt as if his vehicle had run over something. Knight v. State, 601 So. 2d 403 (Miss. 1992). After stopping to check for damages he concluded that he had probably run over something unimportant but was quickly startled by the screams of a witness claiming that he had run over a white child and that the child was trapped. Id.The angry crowd approached and he feared for his own safety because he, a black man, ran over a white child and with the rioting crowds pressure growing, he left the scene. Id. Knight openly stated he fled because he feared for the safety of his own life considering the racial aspect. Id. 406. The court concluded this was a case for a defense of necessity because he was motivated by fear and the present circumstances that induced that fear would be in a reasonable person in Knight's situation. Id. With this conclusion, his conviction was reversed and remanded. Id.In Corley v. State, 536 So. 2d 1314 (1988), the defendant escaped from the Carroll County Jail after he claimed to have been threatened by a jailer with a gun. After his escape he was consequently returned to the Carroll County Jail after being located at his home in Greenwood. Id. at 1317. He claimed a defense of necessity to escape because he had a fear for his life after the jailer’s threat but the Court held that his defense was not viable, therefore waived, because he chose intentionally to not return to custody after the danger was evaded. Their findings were ased on that Corley admittedly divulged that he planned on staying out of jail â€Å"as long as I could reckon. † Id. The Court found that failure to return to the authorities after reaching safety and failure to make a complaint about his danger demoted Corley’s reasoning and did not constitute his escape to be a defense of necessity because he did not meet all of the elements. Id. Since the elements were not met, the Court affirmed his conviction. Id. I. DUI McAnzen will most likely survive the DUI charge because can probably establish each element of the defense of necessity for that charge.Under Mississippi Law, to establish a necessity of defense, a defendant must prove: (1) the act charged was done to prevent a significant evil; (2) the harm caused was not disproportionate to the harm avoided; and (3) there was no adequate alternative. Stodghill v. State, 892 So. 2d 236 (Miss. 2005). 1. The act charged was done to prevent a significant evil; Courts have usually found that a defense of necessity was valid when the act charged was done to prevent a significant evil. This was established in Stodgh ill v. State, 892 So. 2d 236 (Miss. 2005).McAnzen chose to drive under the influence because it was the only way to ensure his safety from the hurricane. Like, McAnzen chose to drive under the influence because it was the only way to ensure his safety from the hurricane. His decision to drive under the influence was the only way to get him self to a safe environment although he had to break a law to do so. Like Stodghill, McAnzen drove under the influence because his only other option was not viable- to be physically harmed due to Hurricane Katrina. They both knowingly committed the same crime but only to ensure their own or other’s safety from their individual circumstances.It could be said that because hurricanes are common in this part of the country that he should have taken warnings of the storm more seriously. This cannot be entirely true because each hurricane has different levels of severity and when he realized the severity of Hurricane Katrina it was necessary that he leave his home immediately or risk being killed by the storm. 2. The harm caused was not disproportionate to the harm avoided; and Courts have previously found that a defense of necessity was valid when the harm caused was not disproportionate to the harm avoided. This was established in Stodghill v.State, 892 So. 2d 236 (Miss. 2005). McAnzen’s case easily proves this element because driving under the influence essentially saved his life because without making that decision he would have been likely killed by the effects of the storm. This is parallel to the situation in the Stoghill case because he had to make the decision to drive even though he had previously been drinking earlier in the night, in hopes to save his girlfriend who was suffering from a seizure. It could be said that McAnzen choosing to drive under the influence always has the chance to harm someone else in the process.This counter argument is not sufficient because who is to tell him that his life was not important just because he happened to drink earlier in the evening? Since the storm had rapidly gotten worse, most people had already reached safety making it a lesser chance that he would hit someone on the road. 3. There was no adequate alternative. Courts have formerly found that a defense of necessity was valid when the act is committed because there was no adequate alternative. This was not established in Stodghill v. State, 892 So. 2d 236 (Miss. 2005).The third element is established and provided by the moral obligation McAnzen felt for his wife. He declined the ride with a neighbor because he felt morally wrong leaving his wife, in the chance that she might return. When McAnzen could absolutely wait no longer for her return, he had no other adequate options but to drive to safety. His moral conscience was the reason that eventually he was stuck with no alternatives. Stodghill did not meet this. One could say that his moral obligation to wait on his wife was not an adequate r easoning to wait.He could have accepted the ride from his friend since his wife eventually never showed up and the acceptance was an adequate option. Because no one can define what a person’s certain moral obligations can or cannot be this counter argument cannot be found. He felt like he should wait on his wife, when she never returned his only option was to drive himself to safety. McAnzen frankly admits that he committed criminal acts when he operated a vehicle under the influence his argument provides that he had fitting reason to do so to ensure his own safety during the onset of Hurricane Katrina.In reference to the use of defense of necessity to his DUI charge, the court will find that it is his reasoning was appropriate and in accordance to all three elements. The Courts will likely find that a reasonable person would have made the same choices as he. I. Escape McAnzen will most likely survive the escape charge because can probably establish each element of the defens e of necessity for that charge. Courts have found that a prisoner’s escape can be permissible by law if the reason is the â€Å"intention to escape an impending danger† rather than the â€Å"intention to escape lawful imprisonment† which could not be justified.Under Mississippi Law, to establish a necessity of defense to escape, a defendant must prove: (1) immediate threat of serious bodily harm to prisoner; (2) prisoner has no time in which to make complaint to authorities about his danger (3) force or violence is not used in escape; and (4) a prisoner must intend to report immediately to proper authorities when he attains position of safety. Corley v. State, 536 So. 2d 1314 (1988). Although he does not undoubtedly meet all four elements it is likely the court will accept his defense because he clearly meets three; the fourth is very debatable. . Immediate threat of serious bodily harm to prisoner The first element is clearly met because there was an immediate threat of serious bodily harm to prisoner because McAnzen had a legitimate threat of serious bodily harm, the incoming Hurricane Katrina. His fear of impending danger was heightened when he saw the officer simply knocked over by the hurricane’s wind. Unlike McAnzen, in Corley the claim that an officer threatened him at gunpoint had not merit because it was never proven. It could be said that a gust of wind is not an immediate threat but that is not entirely true.The gust of wind was in fact an immediate threat of what was to come from the incoming hurricane. He knew that if a gust of wind was strong enough to knock down a grown man that the storm could easily kill him. 2. Prisoner has no time in which to make complaint to authorities about his danger; The second element, that the prisoner has no time to make a complaint about his danger, is easily met by the McAnzen case. Since he was arrested in the middle of existent hurricane weather he had no time to complain to authoriti es regarding his rationale for evading the danger.He was arrested without his viable reason even being considered. If the threat had been legitimate in Corley, Corley could have reported the incident to someone of authority instead of trying to handle the law himself. 3. Force or violence is not used in escape; and In the third element it states that force or violence is not used in escape. McAnzen used neither force nor violence because his escape was enabled after a natural occurrence of weather, the gust of wind, detained the officer.The argument cannot counter this because the gust of wind that knocked over the officer, allowing McAnzen to escape, was an act of nature not an act of force or violence. 4. A prisoner must intend to report immediately to proper authorities when he attains position of safety. The last element, that a prisoner must intend to report immediately to proper authorities when he attains position of safety, is the only element that is not clearly met by McAn zen but he is still likely to establish his defense.It is explicitly never met in Corley because he openly admits after the police collected him that he had no intentions of returning and would try to stay a free man as long as he could. McAnzen, on the hand doesn’t explicitly meet this element but has a completely different motive than the extreme one stated in Corley. He was forced leave the jurisdiction in which he was arrested to evade the danger of the approaching. He did not leave the jurisdiction to avoid his arrest; only to avoid the storm thus avoiding the impending danger.It will be countered that he should have immediately turned him self in. But neither who the proper authorities are nor when safety is obtained are explicitly defined. He could have believed the proper authorities were in the jurisdiction in which he was arrested. Thinking he should turn in himself in to Mississippi authorities would have given him no reason to do so when he arrived in Florida. It can be thought that he would turn himself in when returning home but his thought process was halted when he found his home had been completely destroyed.A reasonable person would have visited their home before reporting to authorities therefore this counterargument will not stand. CONCLUSION Both of McAnzen’s decisions, driving under the influence and escaping from custody, are criminal actions but they were necessarily committed to ensure his personal safety during the onset of Hurricane Katrina. He meets the individual elements of each charge that are required to establish the defense of necessity making his actions excusable. It is likely that the court will find that in his circumstances he made reasonable decisions.

Employee Motivation Essay

Abstract. Employee motivation is the psychological feature that arouses an employee to behave in a certain manner for accomplishing certain organizational goals. Individuals differ in motivation along three parameters viz. self-esteem, need for achievement, and intrinsic motivation. There has been a growing emphasis on employee’s needs rather than just organizational needs, and recognition of the strategic value of employees being developed to their best potential. Organizations have become increasingly aware that the effective development of their employees’ skills and knowledge has benefits for the whole organization. Performance appraisal can be a crucial factor in the setting of career goals and the perception of job satisfaction leading to increased motivation and productivity. The paper examines employee motivation at the workplace. What is Motivation? Motivation is based on emotions. It is the search for positive emotional experiences and the avoidance of negative emotional experiences. Motivation is involved in the performance of all learned responses. It is a behavior that will not occur unless it is triggered. In general, psychologists question whether motivation is a primary or secondary influence on behavior. For example, is the behavior stemmed from personality, emotion perception, and memory or if motivation stems from concepts that are unique. Each year, billions of dollars are spent on motivation courses by large companies. The course involves training in motivation, meetings to boost motivation, incentives to strengthen motivation, meetings to analyze problems in the workplace motivation, tools to measure motivation mission statements, etc. These training sessions also include how to cope with problems in recruitment, productivity and retention, problems of commitment to teams and corporate agendas. Motivation is extremely important to success and to reach personal and business goals that one has set. Ethics Employees must learn to work together towards common goals. Employees must have an understanding of the organization as a whole and how they fit into the organization. They will most likely need training to acquire the knowledge needed for organizational understanding. Once an understanding of the organization and their role in it has been established, the employee with act on the goals set forth. Management must show the employee the need for their being there and for their output and input. The top to bottom role should be fair and there must be a clear code of corporate ethics. There must be communication between all levels, top to bottom, bottom to top. No employee should be left out. Management should ensure that their employees feel secure and they can be trusted and are equals among their peers. Performance should be viewed as a learning experience, not a horrific experience. Appraisals The annual performance review is one of the most feared and fearful processes that leaves employees angry and depressed as opposed to motivated to perform better. Companies have started to look at the appraisal as a more developmental approach to performance evaluation, instead of making the employee feel more insecure about their job performance. By using this technique, it would emphasize on giving employees the skills they need to perform effectively. The goal of a plan such as this would be to achieve goals that have been set by the company and be appraised on how many of those goals they have reached. Goals should be clear and sufficient to motivate employees into action. Business performance will improve by using an effective appraisal system. By defining clear objectives, the employees will be able to focus on the specified task and company goals. Appraisals help the employees feel that their good work is recognized and that they are valued. It also provides an opportunity to discuss concerns and weaknesses that the employee may have and suggestions may be made to find a solution to the problem. Motivation Techniques In order to motivate employees, they must know what is expected of them. Employees must have a clear understanding of challenges and realistic goals that they must meet. Employees that are encouraged to healthy competition ensure that the criteria for successes are clear and do not encourage resentment or low morale. Tough approaches, like firing staff that are not working to their full potential, can motivate other employees to do work better and strive for those goals that have been set. There is no perfect way to motivate staff. Some psychologists hold that financial bonuses or perks will be enough to motivate employees to give their best effort. Competition between employees is also commonly used as a motivation strategy at times. However, the keys to effective employees are motivation strategies that provide a range of incentives that appeal to the different personalities of the employees. While one individual may be driven by money, another may find job satisfaction or creative opportunities more powerful factors. Some company employee motivation techniques suggest that most employees respond to the same incentives. Money is most commonly used to improve motivation, staff retention and ambition. Everyone is different and has their own view about what is important to their life. For this reason, there are steps that can be used to motivate employees by doing things that they value and mean doing the right thing. They are as follows: Find the right job for the right person Empower Employees Co-operation vs. Competition Involve employees in company development When staff feel secure and nurtured in their work environment they perform  better. These steps help employees feel secure in their environment: Praise and recognition of the employee’s successes as much as you constructively criticize them. Let employees be aware of their job security. Be a Leader to staff. Create a comfortable working environment. Treat employees fairly. Mangers are responsible for overseeing employees who are engaged in work or learning tasks. Managers must be aware that some employees participate more out of interest in the task than others are. Others gain their satisfaction principally out the way in which their performance on the task leads to rewards like pay or status. But typically there is a mixture of motives for which a range of different incentives is relevant. Most employees will find at least some satisfaction in simply doing the work. The balance of these intrinsic and extrinsic sources of satisfaction varies from one person to another and between different situations. Some people indeed are highly motivated by both intrinsic interest and extrinsic rewards. Extrinsic and intrinsic motivation Most employees understand intrinsic satisfaction or intrinsic motivation, when an activity is satisfying or pleasurable in and of itself. These activities are things employees like and want to do. For most people, intrinsically enjoyable activities are things like eating, resting, laughing, playing games, winning, creating, seeing and hearing beautiful things and people, and so on. To do these things people do not need to be paid, applauded, cheered, thanked, respected, or anything. They do them for the good feelings that are automatically and naturally received from the activity. Intrinsic rewards also involve pleasurable internal feelings or  thoughts, like feeling proud or having a sense of mastery following studying hard and succeeding in a class. Many, maybe most, activities are not intrinsically satisfying enough to get most of people to do them consistently, so extrinsic motivation needs to be applied in the form of rewards, incentives, or as a way to avoid some unpleasant condition. There are many activities that are intrinsically satisfying to some people but not to other people. This diversity suggests that past experiences can have a powerful influence on determining what is intrinsically satisfying to an individual. In many activities, intrinsically satisfying aspects combine with extrinsic pay offs. For example, employees and people in general, intrinsically enjoy conversing and, at the same time, they get attention, praise, support and useful information. In this case where intrinsic and extrinsic motivations are mixed, one might suppose that over a period of time the accompanying extrinsic reinforcements gradually increase our intrinsic enjoyment of the activity and perhaps vice versa. Extrinsic Motivation Extrinsic Motivation comes from without, such as money, titles, honors, trophies or a date. Extrinsic motivation has been found to destroy intrinsic motivation. Presently there is a movement to eliminate extrinsic motivation from schools, hospitals, and government. Extrinsic Motivation can be based on the phrase, â€Å"Do this, and get this.† Methods of Extrinsic Motivation are sometimes controversial. Some argue that employees view their work as a form of punishment and the paycheck is their reward. Extrinsic rewards tend to focus attention more narrowly and to shorten time perspectives, which may result in more efficient production of predefined or standardized products. Job satisfaction and long term commitment to a task may also be affected. Management first thinks about rewarding employees with money as an effective reward. Unfortunately, money will not always motivate employees to perform better or stay with the company longer. Not everyone thinks money makes the  world go round. Intrinsic Motivation Intrinsic motivation is the satisfaction in which the rewards come from carrying out an activity rather from a result of the activity. Employees that are intrinsically motivated tend to be more aware of a wide range of phenomena, while giving careful attention to complexities, inconsistencies, novel events and unexpected possibilities. They need time and freedom to make choices, to gather and process information, and have an appreciation of well finished and integrated products, all of which may lead to a greater depth of learning and more creative output. Intrinsic Motivation is the outcome of a work situation that employees enjoy. It comes from inside of the employee. Employees feel that they are in charge and that they have the opportunity to acquire new skills and abilities to match a different challenge. Employees also feel that they are a part of a successful team. When rewards, such as praise, are based on performance standards that imply one is doing well and performing competently, then the intrinsic interest increases. People like to be told they are doing well. Intrinsic Motivation is an emotional preference that gives pleasure and enjoyment. It stems from a strong emotional interest in an activity. It can be classified as a sense of freedom. Theories. Maslow’s Hierarchy of Needs. Abraham Maslow is considered as the father of Humanistic Psychology. Humanistic Psychology incorporates both Behavioral and Psychoanalytical Psychology. Maslow, although he studied both types of Psychology, he rejected the idea that human behavior is controlled by only internal and external factor. Maslow, instead, based his Motivation Theory on the basis that â€Å"man’s behavior is controlled by both internal and external factors.† (pp. ) He also emphasized that humans have the ability to make choices and  exercise free will. Maslow collected data for his theories by studying individuals with an outstanding presence. His studies led him to believe that certain people have needs which are unchanging and genetic. Some needs are more basic than others are and others are more powerful than others are. As these needs are satisfied, new needs are created and other needs emerge. Maslow’s Hierarchy of Needs is as follows: Basic Needs: Physiological; The need for sleep and rest, food, drink, shelter, sex, and oxygen. Safety; The need to be safe from harm. The need for a predictable world with consistency. The need for fairness, routine, and a sense of stability and security. Growth Needs Love and Belonging: The need for love and affectionate relationships, belonging to a group, and caring. Esteem (two components): Self-respect: The desire for confidence, competence, adequacy, achievement, and mastery. Respect of others: The desire for acceptance, recognition, reputation, appreciation, status, and prestige. Understanding and Knowledge: The needs to satisfy curiosity, explore, discover, find solutions, look for relationships and meaning, and seek intellectual challenges. Aesthetics: The need for beauty in surroundings. Self-actualization: The need for growth, development and utilization of potential, becoming all that one can be; self-fulfillment. McGregor’s X and Y Theories Two theories of human behavior at work were developed by Douglas McGregor. Theory X and Theory Y. McGregor did not indicate that workers would be type X or type Y. He saw the two types as extremes, with various possible behaviors in between. Theory X workers would be described an individuals who dislike work and avoid work when possible. They also lack ambition and do not like responsibility and prefer to be followers instead of leaders. These individuals also have a desire for feeling secure. Theory Y workers are individuals that could be characterized as individuals who did not dislike work and are considered responsible. These workers consider work as play or a rest time. For Theory Y workers, management would need to challenge the individual and create a working environment where they can show and develop their creativity. With Theory X, receiving rewards motivates the individuals. Keller’s ARCS Theory of Motivation John M. Keller designed four conditions for an employee to be motivated. Attention, relevance, confidence, and satisfaction (ARCS) are these conditions that when an employee uses them, they will become more motivated to do their tasks and reach goals set by themselves or others. Keller suggests that ARCS must happen in sequence. By following the ARCS order, it will keep the employee interested in the topic. If it were to lose its sequential order, then interest will be lost and motivation would not take  place. This motivation theory argues that events that fulfill personal needs or goals will enhance performance and effort put forth by the employee. Each of Keller’s conditions build upon the next condition. The management should keep these conditions in mind when designing goals and assigning tasks. The Conditions set by Keller are as follows: Attention: The first and single most important aspect of the ARCS model. It is gaining and keeping the employees attention. Keller’s strategies for attention include sensory stimuli, question provocation, and variability. Relevance: Attention and motivation will not be maintained unless the employee believes the training is relevant. The training program should answer the critical question, â€Å"What’s in it for me?† Benefits should be clearly stated. For a sales training program, the benefit might be to help representatives increase their sales and personal commissions. For a safety-training program, the benefit might be to reduce the number of workers getting hurt. For a software-training program, the benefit to users could be to make them more productive or reduce their frustration with an application. Confidence: The confidence aspect is required so that the employee feels that they should put a good faith effort into the organization. If they think they are incapable of achieving the objectives or that it will take too much time or effort, their motivation will decrease. In technology-based training programs, employees should be given estimates of the time required to complete the task or a measure of their progress through the program. Satisfaction: The last is Satisfaction. The employee must obtain some type of satisfaction or reward for achieving the goal or finishing a task. This can be in the form of praise from a supervisor, a raise, or a promotion. If managers are to use this Theory of Motivation, they must address adequate  examples and/or choices for their employees to be available to complete the task or reach a goal. Some employees may be active learners and enjoy experimentation. Some employees may be reflective learners and are more in tune with observing and lectures. These styles must be taken into consideration in order for the employee to feel motivated and be able to help the organization. There are currently thousands of articles on employee motivation research that has evolved from the early work of Maslow, Keller and McGregor. The application of these theories into new communication situations, like the Internet, will be an important contribution for generations to come. Benefits of Motivation Employees It is important that employees are motivated to work hard and increase productivity. Yet some workers are not reaching their full potential. Managers need to be proactive and start or improve existing motivation programs. Employees are aware of what their employers are or aren’t doing to recognize their efforts. The time it takes to set up a program is minimal, program administration is easy and efficient with automated program tracking and reporting. The end result is a program tailored specifically to the needs of the company. To develop a successful motivation program that benefits a company the following suggestions may be helpful: Specific goals that provide a strong sense of motivation and are expected to be obtained. Equity for all participants. Employees perceiving inequity may lower productivity. High perceived value so the participant becomes emotionally involved in obtaining the goal. Employee involvement during the development of the program and timely feedback to employees continuing throughout the program. Employee motivation is the responsibility of the company and its managers. The company must create a workplace that is full of culture and high achievers in order for the business to improve. Recognition, appreciation and rewards are crucial to employee motivation. A pat on the back or a mention of thanks can literally move mountains. Productivity rises for employees that are rewarded for the work they do. A company’s reputation and productivity increases with employees that feel appreciated. Recognition keeps communication open. It is important to keep communication alive with staff. By opening the lines of communication and staying in touch with the employees it will keep you in touch with their needs and desires. Create an atmosphere of cooperation, and give credit where credit is due. In return, the company will have employees that will go the extra hundred miles, and the returns will be tenfold. When an employee is passionate about their involvement and contributions, there will be no limit to the success that can be achieved. Bibliography Pandy, Wayne. (2001) Safety Incentives & Recognition. Creating an Achievement Based Safety Culture. Retrieved September 18, 2004 from http://siri.uvm.edu/ppt/csseincentive/sld030.htm Captain Webb, Bob. (2001) Developing productive skills through self-discovery. Retrieved September 18, 2004 from http://www.motivation-tools.com/ Accel Team. (2004) Motivation. Retrieved from http://www.accel- team.com/motivation/index.html Accel Team. (2004) Theorists and their Theories. Retrieved from http://www.accel- team.com/motivation/theory_01.html Carnegie, Dale. (1981). How to Win Friends & Influence People; Be a Leader: How to Change People Without Giving Offense or Arousing Resentment (pp. 205-243). New York, NY: Pocket Books. Faculty of Information Studies. (1995) Motivation Theories. University of Toronto Retrieved from http://choo.fis.utoronto.ca/FIS/Courses/LIS1230/LIS1230sharma/motive1.htm

Drama †Blood Brothers Response Essay

Blood brothers is a story which was written in 1981 as a school play and included a range of themes which help the audience understand and feel for the story rather than just watching it. The themes in this play include poverty, innocence, love, games, belief and superstition. I feel that the key themes that control the play are chance and society of the time and I feel that most of the story circles around these themes and most events are caused by these themes. To emphasize the themes in the play, we created a three minute version of the play which consisted of still images, narration and stylised movement. We decided to split the play into four sections which were: baby years, childhood, 14 – 17 years and 20+ years. We decided that we would show the giving away of the baby as this allows the rest of the story to flow. If it wasn’t for this specific scene, the story wouldn’t have happened as the giving away of one twin is a significant event in the play. This also allowed us to add emotion to our piece as this is one of the several events which separate people into two opinions. For the second section (which was childhood) we included images of them first meeting, playing games, both of the mothers separating Mickey and Eddie and Mrs Johnstone giving the locket to Eddie. My group and I felt that these were also important events in the play; in fact one of the main themes in the play is games which relates to the robbery and overall shooting of both twins later on. For 14 -17 years, we decided to show both children being suspended from school, the meet up between friends with the devil narration on top which we thought allowed our piece to flow making it easier to understand. At the last stage, 20+, we performed four still images which included an unemployment scene, Linda’s pregnancy, Eddie and Linda being together and finally the shooting with the second half of the images having the mad man narration over the top: ‘There’s a mad man running round and round You know the devil’s got your number You know he’s right beside you He’s screamin’ deep inside you And someone said he’s callin’ your number up today Today Today TODAY!’ This piece of narration was used in our three minute version of the play as we thought that it summed up a lot of the happenings in this age group and is a constant theme throughout the play. I found that the best way to tell this story within the three minutes was to use different techniques which allowed expressing and stressing of several moments in a play making it more effective. In our three minute version, this included levels, space and marking the moment. One example of these entire three put together was when both boys got expelled. We had the class sitting down at the back while the teacher was standing up straight looking down on one pupil who was higher than the class but lower than the teacher. This made use of levels, space and also marked the moment by focusing on the locket. We decided to make the giving away of the baby the most significant point in the play. This is because the whole of the story centres on this point, and if it wasn’t for this event, none of the other events would have happened. To mark this moment, we used narration which was originally placed over the point where Mrs Johnstone was only considering giving the baby to Mrs Lyons. ‘How quickly and idea, planted, can Take root and grow into a plan. The thought conceived in this very room Grew as surely as a seed, in a mother’s womb’ This piece of narration allowed us to realise how the event they are seeing came into being. We found that forum theatre was a very useful technique to bring Mickey’s monologue to life. Forum theatre was used to change the way we said lines and how to put expression, feeling and life to the lines which in turn make the monologue a lot more vibrant and interesting. The way we performed forum theatre was to have someone acting out a verse of the poem. We then got the audience to comment and suggest improvements. We then acted the verse out again and repeated the process until we were happy with it. Below is the verse we performed. ‘Y’ know our Sammy, He draws nudey women, Without arms, or legs or even heads In the baths, when he goes swimmin’. But I’m not allowed to go to the baths, Me Mam says I have to wait, ‘Cos I might get drowned, ‘cos I’m only seven, But I’m not, I’m nearly eight.’ We started off with the beginning of the verse being said in a very secretive way although it was put in the category of secret in a child which meant that it had to be told; something I had felt many a time when I was a young child which also meant my body was slightly crouched and slightly tense. I used the same experience to ‘goggle’ at what Sammy was able to do when he went swimming. Then disappointment kicks in when I hit ‘But I’m not allowed†¦Ã¢â‚¬â„¢ as my voice goes slower and my body slumps and when the mother comes on I re-enact a rather rude hand motion usually used when someone is too talkative while the mother reads her quote. The last line is said in a way of self-pity making the character feel sorry for himself which I have felt many times when I was a young child and feeling as if my parents were deriving me of all of the world’s pleasures. In this monologue I learnt that Mickey was a character who always wanted more and wanted something someone else had that he hadn’t which is an apparent characteristic of Mickey throughout the play. It also helped me realise that it was more than just a greedy feeling as the feeling was a lot deeper and it was if the world had forgotten about him but not the others who lived in the world around him. As I said before, forum theatre had helped me find these characteristics as it helped shape what had been written. It was as if there were a lot of muddled thoughts and both me and the audience were helping to piece it together properly so we could both get an idea on how the character was really like and how the character really felt. For individual spontaneous improvisation, I acted as Mrs Johnstone where I was looking at both babies and playing with them as if it were my last time with both of them. Of course, at the time my character would have not known which baby would have been taken and because of this, I acted in a way as if it were the last time for Mrs Johnstone to see both of them. My thought track for this piece was: ‘I can’t believe this is happening’ and it would have been hard to come to terms with something which could potentially change somebody’s life, especially when it is your own son. This decision was both challenged and supported by a technique called a conscience corridor which we used to find the pros and cons of giving the baby away which was then fired to somebody stepping into the shoes of Mrs Johnstone. Feeling the confused and mixed feelings, it gave us a chance to make our own decision as if we were that character. Some pros included having money, less stress, a better life for your son, less work. Some cons included the guilt of your child being bought, splitting up a natural bond given to both children, more stress as you worry and having to cover it up from the outside world. The conscience corridor was put into action by splitting the class in half and putting them up as two sides to create a human ‘corridor’. We then got a member of our class to walk up while each person in the ‘wall’ said the pros and cons. When the person in the middle finishes walking up through the corridor, he/she tells us his/her decision. In this situation, I wrote a diary entry as Mrs Johnstone. I typed my diary entry up below ‘I can’t believe it is happening. So close to the time where one of my beloved babies would be given away to my employer. I am sure that I am doing the right thing – I can’t afford to give them both a good life and Mrs Lyons does want a baby so badly. Even so, I feel I am breaking a natural bond given to them both which makes me unsure on whether I should do it. I am in a situation which I would never wish on any mother.’ Overall, I found that explorative strategies helped us understand Blood Brothers as it allowed us to see what usually are hidden thoughts and feelings of characters. It also allows us to get into character and realise how events and other actions are performed by the character.

Elements of Marketing Mix Essay

Elements of Marketing Mix â€Å"A typical marketing mix includes a product, offered at a price, with some promotion to tell potential customers about the product, and a way to reach the customer’s place† (Perreault & McCarthy, 2004, pg. 36). A company will use the marketing mix in order to control variables in marketing to satisfy a target group. This paper will describe the four elements of the marketing mix; product, place, price, and promotion. In addition, the four elements of the marketing mix will be discussed on the impacts in the development of Starbuck’s marketing strategy and tactics. Product†The product area is concerned with developing the right â€Å"product† for the target market† (Perreault, 2004, pg. 38). This requires a company to determine what item or service is desired by the customer in order to fulfill needs. The product needs to provide a service, cover the expected needs for the customer, or deliver the expectations created by other elements of the marketing mix. Service, benefits, branding, and packaging are some things that are taken into consideration with an organization’s product (Perreault et al, 2004). The overall objective is to offer a product that will satisfy the wants and needs of people. Place†Place is concerned with all the decisions involved in getting the â€Å"right† product to the target market’s place† (Perreault et al, 2004, pg. 39). Place refers to the delivery of a product or service to a location that customers may obtain from. This step is needed to get the finished product from the company or origin to the consumer. Marketers need to consider the most efficient method to distribute an organizations product. Channel type, market exposure, locations of stores, service levels, means of transportation and distributing are factors that are taken into considers when marketers need to develop a strategy for place (Perreault et al, 2004). The overall objective is creating a place in order for customer’s to buy the product. Price†Price setting must consider the kind of competition in the target market and the cost of the whole marketing mix† (Perreault et al, 2004, pg. 40). The price is the amount that will be charged for the product. â€Å"Managers  must know current practices as to markups, discounts, and other terms of sale† (Perreault et al, 2004, pg. 40). The prices set by competitors will affect the price of the product. Organizations use pricing techniques in order to reach a competitive price of the product. Prices are set by a company in order to become profitable or to even reach the break even point. Flexibility, product life, cycles, geographic terms, discounts, and allowances are factors that must be considered before setting the price of a product (Perreault et al, 2004). In addition, pricing strategies also will vary according to region. For example, a product that sells for a price of 10 dollars in California may only sell for 7 dollars in the state of Georgia. The o verall objective is the set the right price for the product. Promotion†Promotion is concerned with telling the target market or others in the channel of distribution about the â€Å"right† product† (Perreault et al, 2004, pg. 40). Promotion is how the marketer will communicate, inform and persuade customers to purchase a product or service. There are many ways in which to market the product. The marketer must take in account multiple ways of promotion; personal selling, mass selling, and sales promotion. All can be mixed to create the right blend that will target the marketplace. Personal selling involves direct communication between a company and their customer, usually face-to-face. However, direct communication can also be through phone interviews or sales calls, conferences through video and the internet (Perreault et al, 2004). Promotion can also be used to target a large group of consumers at the same time such as radio or television advertising. This is known as mass selling. Finally, sales promotion refers to promoti on activities that do not involve advertising and personal selling. Contest, coupons, and special offers are some examples of sales promotions (Perreault et al, 2004). Starbucks’ Marketing MixStarbucks Coffee mission statement is to â€Å"establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow† (Starbucks, n.d.). Starbuck’s has utilized the four marketing elements to help create an excellent impact in the development of their marketing tactics and strategies. Starbucks originated in Seattle, Washington, over 30 years ago,  and owns more than 12,000 stores worldwide. Starbucks achieved this by creating a successful marketing strategy. Starbucks was recognized 7 times as one of the â€Å"100 Best Corporate Citizens† by Business Ethics Magazine (Shareholder, 2007). Starbucks customers include people of diverse ethnicity, income, and age groups with varying tastes and interest. With this diverse clientele, Starbucks has made marketing a challenge to target all these diverse groups of people. Product†Starbucks is dedicated to purchasing the highest quality coffee and paying premium prices to reflect ongoing commitment to coffee-farming communities† (Shareholder, 2007). The reason Starbucks offer so many different varieties of products is to satisfy the diverse clientele. This company has continuously been able to influence their clientele by offering products that appeal to all cultures. Starbucks has been able to meet a specific market demand. â€Å"Starbucks gives a wide range of food and beverage options, from indulgent treats to lower-fat and reduced-calorie choices for all consumers’ tastes† (Shareholder, 2007). Starbucks continues to innovate and extend the Starbucks Experience with imaginative new ready-to-drink beverages and expanding coffee offerings. PlaceStarbucks’ stores are strategically placed in locations that are visible and have a great deal of traffic. Starbucks is successful at placing their products strategically in order to impact sales volume. According to the Starbuck’s 2006 annual report, â€Å"we opened 2,199 new stores globally (ahead of 1,800), at an average pace of six new stores per day, bringing our total to 12,440 stores in 37 countries† (Shareholder, 2007). They have locations on busy street corners, in malls, theaters, office buildings, grocery stores and airports which have allowed them to be clearly visible. Almost anywhere a person turns there is a Starbucks around the corner. PriceStarbucks does not consider their price to strategy to be of significance compared to the other elements in the industry. â€Å"The company’s 12-ounce tall latte ranges from $2.25 in Minnesota to $3 in New York City† (Wong, 2004). Like any company, prices are based on the level of economy in each area. Starbucks prices largely are also based on manufacturing.  Starbucks’ prices reflect cost of coffee beans, sugar, geographical areas, and the overall experience. Distribution also plays a role in how the product is priced at each company. PromotionStarbucks employs a mix between personal selling and sales promotion. â€Å"Personal selling lets the salesperson adapt the firm’s marketing mix to each potential customer† (Perreault et al, 2004). Starbucks does not just have salespeople, but baristas. Starbucks’ baristas inform and sell the product face-to-face to the customers. Starbucks’s promotions do not include traditional advertising, but global sales promotions. Sales promotions spark purchases by customers through different channels. In August of 2006, Starbucks supported Jumpstart’s Read for the Record campaign. They sold 53,000 copies of The Little Engine That Could and hosted 330 reading events setting an official Guinness world record. Furthermore, incentive sales promotions included donating 5 cents for every bottle sold for the Ethos Water Fund. The Ethos Water Fund focuses on improving local water sources and providing sanitation and hygiene education to the communities in Ethiopia and Indonesia (Shareholder, 2007). People want to be apart of Starbucks’ global efforts and these are examples of effective sales promotions. ConclusionWhen developing a marketing, all decisions impacted the four Ps should be made at the same time. The four elements of the marketing mix are equally important. This is because the products, places, prices, and promotions of an organization surround the most important element; the customer (Perreault et al, 2004). According to Starbucks 2006 annual report, â€Å"There are numerous competitors in almost every market in which Starbucks operates and in which it expects to expand in both the specialty coffee beverage business and the specialty whole bean coffee business† (Shareholder, 2007). Starbucks has proven to stay on top of their market. However, Starbucks and any organization need to continuously examine their marketing mix in order to stay competitive and profitable. By successfully completing the circle of the four Ps, Starbucks has established a multi-million dollar organization that is a Fortune 100 Company. References Perreault, W. D. & McCarthy, E. J. (2004). Basic Marketing: A Global-Managerial Approach. The McGraw-Hill Companies. Retrieved Nov. 11, 2007, from https://mycampus.phoenix.edu/secure/resource/resource.aspStarbucks, (n.d.). Retrieved Nov. 11, 2007, from http://www.starbucks.com/aboutus/environment.aspShareholder, (2007). In Starbucks Coffee 2006 Annual Report. Retrieved Nov. 11, 2007, from http://www.shareholder.com/visitors/dynamicdoc/document.cfm?CompanyID=SBUX&DocumentID=1382&PIN=&Page=13&Zoom=1xWong, B. (2004, Sept. 28). In Cup of Starbucks going up average of 11 cents Oct. 6. Retrieved Nov. 11, 2007, from http://seattlepi.nwsource.com/business/192721_coffeeprice28.html